The Challenge

Perchville.com—a niche brand for bird lovers—needed a custom monthly subscription form within Shopify, tailored to individual bird species and sizes. The original project was abandoned by Shopify’s own developers due to complexity and platform constraints.

My Approach

• Custom-built a dynamic subscription form using Shopify’s Liquid templating system.
• Integrated logic based on pet bird breed and size for tailored gift baskets.
• Connected form selections to Shopify Products for accurate order processing.
• Implemented recurring payment workflows using Shopify Subscriptions.
• Wrote accessible, SEO-optimized image alt text to support WCAG standards.

The Outcome

• Project successfully completed after being abandoned by prior dev team
• Reduced cart abandonment by 38%
• Enabled scalable, recurring revenue through subscription logic
• Improved accessibility for customers using assistive technology

Live Site: theperchville.com

Want A Shopify Setup This Smart? Let’s connect.

The Challenge

CRC Broadcasting needed a way to automatically display curated Associated Press news articles on multiple station websites. The feed required secure API integration (via x-api-key headers), flexible presentation options (carousel and grid), dark mode support, and the ability to manage the experience from the WordPress admin panel.

My Approach

• Custom WordPress Plugin with the following features:

  • Secure API Integration using x-api-key in HTTP headers

  • Dynamic shortcode to load individual RSS feed categories by ID (e.g., Politics, Sports, Tech)

  • Multiple Layout Modes: Grid or Carousel, set per shortcode
    → [media_api_rss feed_id="42428" layout="grid"]

  • Responsive Design with CSS Grid and Swiper.js

  • Dark/Light Mode Toggle via admin settings

  • Feed Truncation for long headlines/descriptions

  • Thumbnails & Publish Dates parsed and displayed cleanly

  • Admin Settings Panel to:

    • Set the API key securely (via database or wp-config.php)

    • Choose default layout and theme (light/dark)

The Outcome

Technical Highlights

• Built on WordPress Settings API and best practices for plugin architecture

• Automatic shortcode registration for easy use across pages

• Optional support for multiple carousels on a single page

• Fully mobile responsive with breakpoints for phone, tablet, and desktop

• Externalized stylesheets for maintainability and performance

Results

• Plugin now powers automated news blocks across CRC’s radio station websites

• Reduced manual updates by 100% for syndicated news content

• Plugin was packaged as a reusable ZIP, enabling fast deployment on other WordPress properties

• Designed to scale with future endpoints, categories, or news sources

Relevance

This project demonstrates:

• API integration expertise, including auth headers and RSS parsing

• Plugin development with admin UI and shortcode design

• Custom front-end design built with performance, flexibility, and UX in mind

• Strong communication with stakeholders and iterative development cycles

Live Site: moneyradio1510.com

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